The AWNY Foundation is the charitable arm of Advertising Women of New York, dedicated to supporting organizations that cater to the needs of women and children in the New York area and to awarding scholarships to selected colleges and universities.
Client Side or Agency Side: Which is Right for You?
Have you ever heard that someone’s gone over to “the dark side?” Don’t listen to ‘em. There is no one right answer when it comes to client vs. agency: there are only trade-offs, and you need to know what they are.
It’s unusual to find a senior leader who can speak to both with authority, but Stephanie Fierman can. Stephanie spent twenty years on the client side as a Chief Marketing Officer for both establishing companies and start-ups before joining WPP’s MediaCom four years ago. A member of the AWNY Board, Stephanie will share her experiences and take all your questions in this relaxed, off-the-record session.
MediaCom, 498 7th Avenue
8:00 am 9:30 am
Tickets: Members: $25
Billions are being invested in digital content development and distribution . Brands, publishers, agencies, media and tech companies are having to quickly redefine their strategies to keep up. What is scalable content? How is it consumed, monetized, and what role does ROI play in development? What challenges does it pose to marketers and what successes have they seen?
In this panel discussion, leading content experts will share their views on scalable content and the latest trends in content marketing.
- Rachael Post, Branded Content Director, Guardian News & Media
- Jay Altschuler, VP, Media & Partnerships at Samsung
- Alexa Christon, Media Innovation Chief at GE
- Tom Goodwin, SVP of Innovation and Strategy at Havas
- Ritesh Patel, Chief Digital Officer for Ogilvy Commonhealth
- Matthew Williams, Global Expert, Branded Content Strategy at YouTube
AppNexus, 28 W. 23rd St., 4th Floor
7:45 am 9:30 am
Tickets: Members: $95 / Guests: $150 / Row of 9 seats: $1350
I am very excited to join the team at Barco! Barco manufactures best in class visualization technologies, operating globally for over 80 years. Barco's Retail and Advertising Market Unit offers a Total Solution for Customer Experience in Retail and OOH advertising environments - what we call an Intelligent Display Network. Barco's complete solutions connect consumers with messaging that is targeted, relevant and contextual. You can deliver Content to any screen, any time, any where, with real-time ROI and analytics.
Call for Nominations
AWNY hosts events throughout the year where we recognize members of our community for leadership and innovation within our community.
The Time, Indeed, Is Now
March is Women’s History Month, and a great time to celebrate women who have had a positive impact on the world. For AWNY's Executive Director Lynn Branigan, this special month echoes the magic captured at the recent MAKERS 2016 and serves as a poignant reminder as to why #TheTimeIsNow.
Advice To My Younger Self
Honorees for AWNY's "Advertising Working Mothers of the Year" share advice on complementing successful careers with Motherhood.
Welcome to the new AWNY.org!
We have completely redesigned our website with a host of new features and benefits for our members, including:
- Streamlined event reservations.
- Online community, including member news, AWNY news and social media sharing.
- MY AWNY - Manage your AWNY profile, contact details, and get past event receipts.
If you have any problems or questions about the site, please contact Lynn Branigan at email@example.com
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