This month Mary Lou Quinlan (former AWNY Advertising Woman of the Year) CEO of women’s marketing consultancy Just Ask a Woman releases her third book, “What She’s Not Telling You, Why Women Hide the Whole Truth and What Marketers Can Do About It.” Written with her partners Jen Drexler and Tracy Chapman, the book detects the Half Truths that women tell about everything from their looks to their health, their money to their retail behavior. She offers smart and simple ways to upgrade to new listening behaviors to avoid the brand sabotage of investing in Half Truths.
Check out www.justaskawoman.com/wsnty for their Half Truth blog and to buy a copy!
Back to News Exchange