Sample Events

CONFERENCE SCHEDULE *

FRIDAY NIGHT

4:30 p.m.
REGISTRATION AND WELCOME RECEPTION

6:00 p.m.
SOCIAL MEDIA PANEL DISCUSSION

SATURDAY

8:00 a.m. -- 9:00 a.m.
CONTINENTAL BREAKFAST

9:15
WELCOME ADDRESS: Karen List, AWNY President,

9:30
KEYNOTE SPEAKER:  Nadine McHugh, Managing Partner/
                                              Managing Director, Mindshare, NY

10:15
SCHOLARSHIP AWARDS: Liz Schroeder

10:30-11:00
THE 2010 CREATIVE COMPETITION: Cannes Winners Highlights Reel
11:00-11:15
OVERVIEW:
Stacie Owen, AWNY Committee Chairperson “How to get the most out of this conference and apply this knowledge to your career search process.”

11:30-1:45
LUNCH

11:30-12:30 & 12:45-1:45
RESUME CLINICS:

Who doesn’t need help with a resume?  Bring your resume and meet with industry professionals.  They will clarify the basic principles of resume writing, including fine points and pitfalls, and will review, with the group, as many resumes as possible.

• Beginning an Advertising Career—What You Need to Know and Tell Your Students 

• Selling Yourself…Effective Interviewing And A Positive Personal Image 
• How to Land a Job in Advertising        
• Internships: How To Land One, Succeed and Turn it into a Job 
• Nothing Happens Until You Learn How To Sell Yourself       
• Beyond the Classroom: It’s A Jungle Out There

• Account Management: What It’s Like To Be The Ringmaster!
• Account Management: More Than Portfolio Bags and Cocktails         
• The Art of Communications Planning 
• Client Services In The Digital World 

• Helpful Information for the Aspiring Graphic Designer     
• The Art of the Student Portfolio
• How To Get—And Keep—A Job           
• Creative: From Strategy to Execution
• Art, Copy And Shooting Yourself From A Cannon           
• How To Get Your First Job in Advertising      
• TV Commercials: From Script To Air   
• Music In Advertising

• Non-Traditional and OOH (Out-Of-Home)
• Media: What Is It?
• Media: What It Is And Why It’s Right For You        
• Go Where the Growth Is: Digital Advertising 
• Interactive Marketing: Client vs. Agency

• Breaking Into Ad Sales—The Best Kept Secret in the Business          
• Minorities in Advertising
• What’s Direct Marketing, And Is There A Career In It For You?   
• Sports Marketing…What Is It, and How Do I Get In?     
• Careers in Special Events

• Public Relations and the Power of Third Party Endorsement