Associate Analytics Director

Job Description:

T3 is looking for an Associate Analytics Director to join our New York office. The Associate Analytics Director will be responsible for strategic analytics planning as well as executing daily needs. The AAD will be responsible for accompanying the account and media teams to present overall analytics strategies to New York based clients. A successful individual in this role will be able to help grow a New York-based analytics team. The Associate Analytics Director will work integrally across all teams within the agency to support data analysis for the advancement of client business. He/she will be responsible for ensuring timely and accurate reports and delivering these reports to both clients and the internal teams. Working closely with the research and analytics team, the individual will deliver models and tools to allow for insightful media and marketing analysis, customer analysis and business forecasting. He/she will develop and maintain automated reports for clients based upon priorities, while keeping the account teams updated on deliverables proactively. The Associate Analytics Director will be the primary analysis contact for the client and will be responsible for creating recommendations that guide the media and creative strategy. He/she is responsible for coordination between the research and analytics team, the media team and account service to ensure analytical projects are effectively delivered on time. To be successful, this individual must be highly analytical, have a proven track record in data-rich analyses, and be a team player, responsive and business savvy. Key Areas of Responsibility: - Manage daily activity of the Ad Network and search reporting as it relates to client objectives and performance using ad serving data and/or Oracle financial data to ensure accuracy. - Work closely with the Manager and Director to generate reporting and analysis of trends and support for optimization. - Data Modeling, off-line analysis, live testing, simulation and statistical modeling, coupled with data mining for segmentation profiles. - Develop in-depth understanding of key performance drivers for optimization initiatives by utilizing statistics and data mining techniques. - Develop keen understanding of model performance drivers. - Contribute to design of experiments and test models. - Responsible for results interpretation and suggested actions to improve performance. - Facilitate meetings, communicate complex ideas and create actionable plans through team collaboration. - Coordination of client data handoff for analysis and integration into reporting. - Participate in pricing of new ad products through industry research and cost analysis. Develop product requirements for new ad products that meet business objectives. - Coordinate with account and media teams to understand all aspects of a campaign and facilitate gathering and documentation of measurement requirements. - Produce high-level reports for executives on a daily, weekly and quarterly basis that provide information on campaign objectives for marketing, media and site metrics. - Work with the Ad Technology Team to identify reports for automation. Participate in the writing of requirements for new enhancements. - Presentation of key findings and recommended additional views of data based upon data analysis and business objectives. - Lead projects geared toward technology discovery and setting up online analytics processes.

Special Skills:

Experience - 8-10 years online media, web and marketing analysis experience - Experience in CRM and developing customer retention strategies a plus - Strong computer skills and a high level of proficiency in Access, Excel, PowerPoint and SQL - Statistical skills are a plus About T3: T3 is one of the fastest growing independent agencies in the country, with a proven record of producing smart, innovative work. Our collaborative environment inspires great work, and has attracted great minds from some of the country's leading agencies and corporations. Maybe you'll be another? ***IF INTERESTED, PLEASE APPLY ONLINE AT www.t-3.com/careers FOR REQ. ID# 67999.***

Submission Details:

Please submit your resume and cover letter when applying online.