Media Planner

Job Description:

Location: New York, NY
Company: Levelwing Media
Job Category: Internet Advertising/Media
Status: Full-Time Employee
Work Experience: 3+ years Internet media, account management, and analytical experience
Education: Bachelor’s Degree Required

Levelwing Media is a full-service digital advertising agency with offices in New York City and Charleston, SC.
Levelwing Media is seeking highly motivated individuals with an analytical background who will make meaningful contributions to our rapidly growing team. The ideal candidates will have a tireless work ethic, strong writing and interpersonal skills, ability to accurately manage numerous details, ability to multi-task and manage multiple assignments.
COMPENSATION:
Your compensation package will include a base salary, health benefits, 401k and profit sharing, and performance bonus.
RESPONSIBILITIES:
Media Planning
• Work with team members to develop media strategy that will meet client objectives
• Develop a considered publisher and online channel list (i.e. email marketing, sponsored search, co- registration, etc.)
• Identify and evaluate new and relevant interactive marketing opportunities
• Utilize media research tools and resources to aid in campaign development
Media Buying
• Develop Request for Proposals and field any vendor questions surrounding the RFP
• Evaluate returned RFPs and determine vehicle selections
• Develop the final buy recommendation and buy summary
• Present the recommendation to the client
Media Implementation and Maintenance
• Coordinate media campaigns from inception to fulfillment
• Gathering of all client creative materials needed for campaigns
• Trafficking, QA and monitoring of a campaign
• Invoice reconciliation from publishers/bill-pay process for clients
• Manage publisher relationships as the day-to-day contact
Results Analysis
• Analyze campaign data
• Develop and present client reporting, highlighting relevant learning gained and recommendations for future campaigns

Special Skills:

REQUIREMENTS:
• Strong working knowledge of day-to-day media planning, media buying, trafficking and post analysis
• Understanding of the strengths/weaknesses of media research tools and how to effectively use them
• Must be detail oriented with strong attention to follow-through
• Demonstrated ability to work independently
• Solid understanding of brand advertising and direct marketing performance metrics
• Proficient in managing numbers
• Communicate effectively in both written and verbal form
• Flexible in work functions and duties
• Ability to manage multiple clients and campaigns and meet deadlines
• PC proficiency and strong skills in MS Office Suite (Outlook, Word, PPT, Excel) essential
• Exceptional time management skills
• Strong leadership and team player skills
• Must be able to work in Manhattan office

Submission Details:

TO APPLY:
Email resumes, cover letter and salary requirements to: jobs@levelwing.com. Please include the position you are applying for in the subject line. Resumes without salary requirements included will not be considered. Phone calls will not be accepted.