Manager, Marketing Research, Job Number:000101178

Job Description:

Serve as consumer category research expert, and point of contact for Ad Sales on
the automotive, healthcare/pharmaceutical and media & entertainment categories.
Uses proprietary and syndicated research to help identify and communicate the
competitive sales story to the Ad Sales Staff.

Special Skills:

A minimum of 4 years media/publishing or advertising agency experience dealing
with media research is required.
Must understand media buying dynamics from customer perspective, as well as be
knowledgeable about the consumer marketplace in particular the automotive and/or
healthcare/pharmaceutical sector.
Candidates should be thoroughly familiar with accessing and analyzing syndicated research, specifically those utilized in the media industry such as MRI, Ipsos- Mendelsohn, JD Power, and Scarborough, as well as tools such as ABC and the product suite of Kantar Media.
Excellent verbal and written communication skills are a must.
Solid computer skills and a 4-year college degree also required.