It’s
common knowledge that many more men make it to the C-suite than women
– so what are women doing wrong? Nina DiSesa, Chairman,
McCann Erickson New York discussed the mistakes that women make and how
to overcome them at the April 23rd Breakfast hosted by the New York Times.
Driven women and a handful of men enjoyed candor advice and clever anecdotes
as DiSesa spoke to a full room.
She highlighted several key male characteristics that women should aspire
to, including an unrelenting air of confidence, the ability to make decisions
quickly, and a tendency to focus on one problem at a time rather than
multi-task. Besides these and a few other tendencies men possess, DiSesa
suggested women are naturally better-programmed to be leaders. Other factors
that can hold women back are men not feeling as comfortable around women
and the fact that women are the ones that physically have children.
But women can overcome these obstacles, too. Through the “art of
seduction and manipulation” a woman can make all of her colleagues
prefer to work with her than anyone else in the office, DiSesa argued.
When asked whether having children severely hinders a woman’s journey
to the top, she reminded the audience that while she herself is not a
mother, there are many women in leadership positions that have both children
and a corner office.
DiSesa also cited a recent Portfolio article indicating that the presence
of women in leadership positions is currently on the decline. We are moving
backwards on measures like salary figures, the number of women who are
members of a board of directors, and the number of women that are leading
corporations. It is critical that we turn these statistics around, and
DiSesa hopes that she gives women the tools and inspiration to do so in
her witty book, Seducing the Boys Club:
Uncensored Tactics from
a Woman at the Top.
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